BANDAI NAMCO To open Japan’s LARGEST VR Entertainment Facility “VR ZONE SHINJUKU” — Oculus
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BANDAI NAMCO To open Japan’s LARGEST VR Entertainment Facility “VR ZONE SHINJUKU”

Shadowmask72Shadowmask72 Posts: 3,669 Valuable Player

Press Release:


BANDAI NAMCO Entertainment Inc. (HQ: Minato-ku, Tokyo, President & CEO: Satoshi Oshita) will open the largest VR entertainment facility in Japan, “VR ZONE SHINJUKU”, in Shinjuku Kabukicho Tokyo on Friday 14th  July. Reservations will be available from Friday 16th  June, 12:00PM (JST). Building upon the success of its predecessor “VR ZONE Project i Can”, VR ZONE SHINJUKU will house over 15 activities including the following new VR activities utilising IPs:

 

・Dragon Ball VR “Master the Kamehameha”

・Evangelion VR “The Throne of Souls”

・Ghost in the Shell Arise: Stealth Hounds

・MARIO KART ARCADE GP VR

 

VR ZONE SHINJUKU will also include a wide range of new non-IP VR activities where guests will be able to experience exploring a fantasy world on a winged bicycle, a horror-filled dinosaur survival run, and much more. Every activity is designed for the guests to lose themselves in the immersive VR experience. Guests will also be able to enjoy a variety of non VR activities, such as surviving from an expanding giant balloon in a locked cell, purchasing original souvenirs, and enjoy meals and activities in a virtually simulated resort themed dining space, making for a truly well-rounded entertainment experience. In addition, BANDAI NAMCO Entertainment Inc. has teamed up with the popular digital art group NAKED to develop projection mapping installations in and out of the facility. The exterior will feature a projection of PAC-MAN among other images, while the inside will feature a ‘Centre Tree’ posing as the interface of the facility which will allow guests to interact with the building itself through touch.

 

Facility Exterior Image

VR ZONE SHINJUKU Logo

Facility Interior Image

 

According to Yoshiyasu Horiuchi, Executive Officer of the Amusement Business Unit for BANDAI NAMCO Entertainment Inc., the company plans to install their VR activities in over 20 locations worldwide in order to increase the opportunities for a larger audience to enjoy their VR entertainment. “VR ZONE SHINJUKU will be the flagship location for the next-generation of entertainment,” said Executive Officer Yoshiyasu Horiuchi. “A place where BANDAI NAMCO Entertainment Inc. carries out new challenges, delivers excitement and amazement to visitors from across the globe.”

 

Equipment Support: HTC, MSI



System Specs: RTX 2080 ti , i9 9900K CPU, 16 GB DDR 4 RAM, Win 10 64 Bit OS.

Comments

  • kevinw729kevinw729 Posts: 4,573 Valuable Player
    B)
    P6ftmuw.jpg
    ** New Book **
    "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities"
    https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
  • KillCardKillCard Posts: 1,078
    Wintermute
    edited June 2017
    kevinw729 said:
    B)
    I know you gotta be happy about this lol.

    I'm not complaining but .. I just wish it was anywhere near me.
  • kevinw729kevinw729 Posts: 4,573 Valuable Player
    20 locations are planned for the overseas operation, so you may get lucky. ;)
    P6ftmuw.jpg
    ** New Book **
    "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities"
    https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
  • MowTinMowTin Posts: 1,578
    Project 2501
    edited June 2017
    Maybe VR will bring arcades back from the dead.

    Japan is so much cooler for geeks and nerds. 
    i7 6700k 2080ti   Rift-S, Index
  • cyberealitycybereality Posts: 26,156 Oculus Staff
    Yeah, after visiting Japan it's kind of sad what happened in the US. Over there they have huge multi-floor arcades, people playing tourneys while smoking cigs like it was the old days. 
    AMD Ryzen 7 1800X | MSI X370 Titanium | G.Skill 16GB DDR4 3200 | EVGA SuperNOVA 1000 | Corsair Hydro H110i
    Gigabyte RX Vega 64 x2 | Samsung 960 Evo M.2 500GB | Seagate FireCuda SSHD 2TB | Phanteks ENTHOO EVOLV
  • ChowmeinChowmein Posts: 19
    NerveGear
    Please please please... Ultraman VR vs all the various Kaijus.... :o
  • MorgrumMorgrum Posts: 1,608 Valuable Player
    Granted it's an arcade but it kinda reminds me of the old battle tech centers with the battle pods 
    WAAAGH!
  • kevinw729kevinw729 Posts: 4,573 Valuable Player

    You really need to see the model before you start to dismiss it as “just an arcade”. The layout, machines and whole play model is based on the modern FEC and amusement venue model. No arcade from the 90’s used payment cards, had this level of play environment. This is more in keeping with a mini-amusement park (VR Park), than the dimly lit, stick floor, glowing coffin arcades of the American dream.

    I always wonder about those that say arcade is dead, but will not comment on the success of Dave & Buster’s or Round One entertainment venues (to just name two). It’s like saying consoles are dead because they don’t make the NES anymore – they evolved and moved on!

    P6ftmuw.jpg
    ** New Book **
    "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities"
    https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
  • MorgrumMorgrum Posts: 1,608 Valuable Player
    Just a little background on what I meant.
    Granted these centers were from 1990 and the graphics are outdated now but it was bleeding edge in 1990.
    While not VR they were much more immersive then anything of their time.

    The centers just didn't catch on and couldn't pull in enough customers to cover their cost.
    The pods are still around however a group bought them refurbished them and they bring them from con to con.
    If you like meh warrior and you ever see them at a con check it out because it's worth it.

    https://en.m.wikipedia.org/wiki/BattleTech_Centers



    WAAAGH!
  • kevinw729kevinw729 Posts: 4,573 Valuable Player

    If you know anything about my background, before working in the theme park sector I worked in amusement and location-based entertainment development, mainly on the CGi system sales – and we worked very closely with the guys at BattleTech/VWE at the height of their investment.

    Much of what we are doing now with the new destination and out-of-home entertainment VR Park projects builds heavily on the lessons learned during the VWE days and touches on the whole themed digital experience that goes far beyond lasertag or a “arcade” setting.

    As with the JOYPOLIS and DisneyQuest concepts from the 90’s the market is set to see a rebirth of location-based entertainment venues – and with the initial success of IMAX VR, Zero Latency, and other dedicated spaces – this seems a rich vein to mine.

    P6ftmuw.jpg
    ** New Book **
    "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities"
    https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
  • kevinw729kevinw729 Posts: 4,573 Valuable Player
    Morgrum said:
    ...
    The centers just didn't catch on and couldn't pull in enough customers to cover their cost.
    The pods are still around however a group bought them refurbished them and they bring them from con to con.
    If you like meh warrior and you ever see them at a con check it out because it's worth it.

    That’s not entirely true. BattelTech/VWE had 33 facilities internationally at their height generating serious revenue. The factor in their demise was an inability to feed the audience they created and to create a acceptable upgrade path as hardware improved. It took them nearly three years to come up to a replacement to the Mk2 cockpit, and by the time it was ready they still did not have the game software nailed down. 

    VWE found it difficult to be a IP owner, facility operator, game and hardware manufacturer and sales operation. As is very common at the moment, one company wanted to do it all so they could dominate the market, and ended up dropping the ball.

    We managed to interview the previous founder of VWE for the book and it became clear that rather than the audience abandoning the operation, they made themselves toxic by hyperbole and over promising – sound familiar?

    P6ftmuw.jpg
    ** New Book **
    "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities"
    https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
  • MorgrumMorgrum Posts: 1,608 Valuable Player
    kevinw729 said:

    If you know anything about my background, before working in the theme park sector I worked in amusement and location-based entertainment development, mainly on the CGi system sales – and we worked very closely with the guys at BattleTech/VWE at the height of their investment.

    Much of what we are doing now with the new destination and out-of-home entertainment VR Park projects builds heavily on the lessons learned during the VWE days and touches on the whole themed digital experience that goes far beyond lasertag or a “arcade” setting.

    As with the JOYPOLIS and DisneyQuest concepts from the 90’s the market is set to see a rebirth of location-based entertainment venues – and with the initial success of IMAX VR, Zero Latency, and other dedicated spaces – this seems a rich vein to mine.

    I hope your right because I grew up with those centers and I was sad to see them go.
    WAAAGH!
  • ZenbaneZenbane Posts: 14,304 Valuable Player
    edited June 2017
    kevinw729 said:
    I always wonder about those that say arcade is dead, but will not comment on the success of Dave & Buster’s 

    Places like Dave & Buster's rely on "food and alcohol" to keep their business sustainable. It's not just a straight arcade, because arcades get old and boring very quickly. VR Arcades might do well in the beginning, but if all they have to offer are video games (no matter the layout), then Repeat Business will start to fall which forces companies to rely on new customers. That is not sustainable and the primary reason Arcades and Theme Parks alike shut down over time.

    I have not seen anything from the VR Facility sector that shows how they will avoid the pitfalls common to arcades. Instead, they seem to simply rely on the newness of Virtual Reality. Yet as anyone who has owned a Vive or Rift for a year can attest to... the brain becomes acclimated to VR over time, and VR loses the luster/magic it had in the beginning. It's still fun, but it doesn't feel the same (i.e. the Honeymoon ends).

    VR Facilities will face this, and many other challenges. Yet nothing I read coming from that sector even acknowledges the roadblocks they must overcome. If anything, places like Dave & Buster's show why a VR Arcade will likely fail - as it is not practical for a VR Arcade to adopt the D&B Model (e.g. let someone take a few shots of whiskey before strapping on a VR helmet? Terrible idea).
    Are you a fan of the Myst games? Check out my Mod at http://www.mystrock.com/
    Catch me on Twitter: twitter.com/zenbane
  • kevinw729kevinw729 Posts: 4,573 Valuable Player
    edited June 2017
    Morgrum said:
    ...I hope your right because I grew up with those centers and I was sad to see them go.
    I agree.
    No matter how the “fan”atics try and justify their long rants regarding the viability of this sector, the reality is that as the Road To VR article stated:
    In many ways, the out-of-home VR industry has done a much better job of fulfilling the early potential and expectations of what virtual reality as a technology can offer, than home systems. With no restrictions on hardware customisation and the freedom to eschew out-of-the box tracking technologies for current generation VR headsets, startups like The Void and VRCade have shown what pure virtual reality attractions can offer right now.

    No matter the vested interests of the out-of-work armchair profits – we are seeing an explosion in interest to develop, and with the likes of BANDAI entering the Western market with this platform – momentum is going to keep pace.


    P6ftmuw.jpg
    ** New Book **
    "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities"
    https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
  • CrashFuCrashFu Posts: 1,756 Valuable Player
    edited June 2017
    Ah, well that explains that other thread about the Mario Kart game  (if Namco are the ones in charge if this entire arcade)

    It's too bad few of us will ever have an opportunity to visit that place ourselves, I'm sure it'll be awesome...   Although, I hope they've invested in disposable face-guards for the Vives on those arcade machines.  c.c;;    I mean, would YOU want to strap into any HMD immediately after three other nerds sweated it up? Ew.

    Then again this is being built in a country where sharing ear-buds is like... a normal, socially-acceptable thing people do? Maybe they just aren't shy about sweat, either.  Me, I like to avoid other peoples' bodily substances. :grimace:

    P.S.  If you like barcades, I recommend seeing if there's a KDB in your area. I went to a 'Kitchen Den Bar' at a mall not too far from me, once, and it was a pretty cool place.  And yes, the drinks were good, although I got one of those on my way out :tongue:  (and went straight to the movie theater also in that mall.  Good times.)
    It's hard being the voice of reason when you're surrounded by unreasonable people.
  • ZenbaneZenbane Posts: 14,304 Valuable Player
    CrashFu said:
    Then again this is being built in a country where sharing ear-buds is like... a normal, socially-acceptable thing people do? Maybe they just aren't shy about sweat, either.  Me, I like to avoid other peoples' bodily substances. :grimace:

    There's about 10,000 things done in that country that are not done here as a common practice. Putting day-old exposed garbage next to fish, meat, and poultry intended for public consumption is one example that comes to mind.
    Are you a fan of the Myst games? Check out my Mod at http://www.mystrock.com/
    Catch me on Twitter: twitter.com/zenbane
  • kevinw729kevinw729 Posts: 4,573 Valuable Player
    edited June 2017
    CrashFu said:
    Ah, well that explains that other thread about the Mario Kart game  (if Namco are the ones in charge if this entire arcade)

    It's too bad few of us will ever have an opportunity to visit that place ourselves, I'm sure it'll be awesome...   Although, I hope they've invested in disposable face-guards for the Vives on those arcade machines. 
    ......

    P.S.  If you like barcades, I recommend seeing if there's a KDB in your area. I went to a 'Kitchen Den Bar' at a mall not too far from me, once, and it was a pretty cool place.  And yes, the drinks were good, although I got one of those on my way out :tongue:  (and went straight to the movie theater also in that mall.  Good times.)
    Yes, BANDAI NAMCO own the operation, and have thought on what you alluded too:


    Edit - found a better illustration of the system used.

    P.S. Yes we know of Kitchen Den - but also the original NY BARCADE chain are great places with some real classic games. The Bar-taiment scene is strong hospitality brand in the States and is evening turning up in Europe.
    P6ftmuw.jpg
    ** New Book **
    "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities"
    https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
  • Hiro_Protag0nistHiro_Protag0nist Posts: 4,792 Valuable Player
    Yeah, after visiting Japan it's kind of sad what happened in the US. Over there they have huge multi-floor arcades, people playing tourneys while smoking cigs like it was the old days. 
    Ah, the yellow ceiling we had when i was a lad!



  • kevinw729kevinw729 Posts: 4,573 Valuable Player
    Ah, the yellow ceiling we had when i was a lad!

    The good-old-bad-old days of the arcade scene make me cringe. Part of the reason I work so hard on addressing the needs for a better presentation for immersive entertainment away from the nostalgic perception of the industry.

    From this:

     

    To this:

     

    And now with the new immersive platforms (not just VR but the new tech), there is a strong possibility for the sector to grow.

    P6ftmuw.jpg
    ** New Book **
    "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities"
    https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
  • ZenbaneZenbane Posts: 14,304 Valuable Player

    From this:

     

    To this:

     


    There are no customers in the first image, and I see one (maybe two) people total in the second image...
     
    Growth requires population.
    Are you a fan of the Myst games? Check out my Mod at http://www.mystrock.com/
    Catch me on Twitter: twitter.com/zenbane
  • kevinw729kevinw729 Posts: 4,573 Valuable Player
    P6ftmuw.jpg
    ** New Book **
    "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities"
    https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
  • danknugzdanknugz Posts: 1,988
    3Jane
    Yeah, after visiting Japan it's kind of sad what happened in the US. Over there they have huge multi-floor arcades, people playing tourneys while smoking cigs like it was the old days. 
    american culture is way too sports/jock oriented
    A: Because it messes up the order in which people normally read text.
    Q: Why is top-posting such a bad thing?
    A: Top-posting.
    Q: What is the most annoying thing on forums?
  • MorgrumMorgrum Posts: 1,608 Valuable Player
    You would be surprised by how many sports/jock oriented folks are nerds at heart.
    Believe me I deal with alpha males all day in the military and I always find it funny when I catch one of the younger troops when they let it slip in a conversation about how much of a geek they really are.
    WAAAGH!
  • ZoomieZoomie Posts: 1,777 Valuable Player
    The gaming industry is massive.  It can't all be stereotypical nerds.
    Any sufficiently advanced technology is indistinguishable from magic.
    - Arthur C Clarke
  • kevinw729kevinw729 Posts: 4,573 Valuable Player

    The social element in amusement and attraction is a fundamental that has not gone away. While the stereotype arcade has been superseded, the element of the gaming experience continues to draw interest.

    As has been seen in the casino and land-based gaming scene, the opportunity that eSports offers as an alternative to sports betting has seen investment thrown at a VR style platform that could revolutionize that sector.

    P6ftmuw.jpg
    ** New Book **
    "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities"
    https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
  • AtariVRAtariVR Posts: 86
    Hiro Protagonist
    edited June 2017
    kevinw729 said:

    The social element in amusement and attraction is a fundamental that has not gone away. While the stereotype arcade has been superseded, the element of the gaming experience continues to draw interest.

    https://www.cnet.com/news/the-environmental-pitfalls-at-the-end-of-an-iphones-life/ 

    We were having many discussions with sustainability programs at various universities globally.  In relation to our phone based 360 VR initiatives it was discussed what of the upgrade cycles of these phones.

    It seems the upgrade cycle every year or 2 had to have them disposed.  Several facilities decided from a sustainability/Green standpoint it was far better to have a communal LBE VRcade solution centralized to the facility than hundreds to thousands of phones per institution.  Or any other distributed devices that may fill up the local landfills with toxic waste.  Tablets etc.

    We contacted Apple on their new Apple HMD initiatives and asked would they be implementing any trade in programs that were eco friendly to the environment for future AR/VR devices that may be under this 1 to 2 year upgrade cycle.  Several governments were interested in offering subsidies to various corporations to take in the full lifecycle of the costs all the way to the landfill.  As you know the full cycle is sometimes not considered by large corporations.  May be a point to bring up to various institutions and governments you consult with how LBE is much more eco friendly that distributed devices.  Are you aware if Oculus offers an eco friendly trade in for any of their devices?
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