Oculus Rift price slashed again amid concerns over sales - SKY NEWS
I'll just post some quotes from the article
and highlight some key points with my opinion on this misleading reporting. It also doesn't sound very impartial if you ask me. Some very misinformed statements. You can take that as you will, but I think SKY News is quite a highly visible news outlet which will be giving the wrong impression to a lot of people.
"Facebook has slashed the price of its Oculus Rift headset and motion controllers again, as the gaming market continues to show signs of hesitation in embracing the VR system."
This is a comment focusing on Oculus Rift but the hesitation is something which isn't unique to Oculus/Facebook but Sony, HTC and everyone else in the market. However, the Oculus designed Gear VR happens to have some healthy market penetration which isn't mentioned here. The use of the word "again" is cleverly used to suggest a company struggling to sell their product. Plus as Zenbane always points out VR isn't just about the gaming market.
"It is the second time this year Oculus' price has been reduced. In March the bundle's price was slashed by £140."
Again, this seems to suggest Oculus struggling to sell the product with another price cut only months earlier. It's not a price cut though it's actually a Summer promotion event. Oculus aren't the first company to offer a SALE.
"Before the discounts, the headset, which offers a 360-degree panoramic view, was described as "obscenely cheap" by its founder, Palmer Luckey."
This comment is a snide dig at Oculus rather than taking the SALE at face value. Shameful quoting there and ignoring the natural progressive of electronics generally becoming cheaper over time. The Rift does much more than simply "offer a 360-degree panoramic view". Codswallop. Good job in simplifying what VR actually is.
"But unlike consoles, the Rift cannot be used by itself - it requires a powerful gaming computer, which could set consumers back more than £1,000."
Very misleading. It can be read two ways. You will need to spend an additional £1000 on a PC to run the Rift, or the combined £399 on Rift and £600 on PC. It reads more like the former though doesn't it.
"Mr Rubin also attempted to placate fears that the current model of the Rift would be quickly made redundant by the development of a new, potentially lighter and cheaper model."
Speculative nonsense, again undermining the SALE news here. There is no evidence to suggest a revision is to be released anytime this year.
"The relatively slow speed at which Oculus has managed to ship units will not have delighted its parent company Facebook, which acquired the company for $2bn in 2014."
Conjecture. There is no evidence to support this claim is there? This is a purely speculative comment.
"At the time Facebook boss Mark Zuckerberg said that the medium would "become a part of daily life for billions of people".
However that has not happened - and it is unclear if that is because of high prices, something inherent in the technology or another reason.
A naive representation to say the least. Does SKY news expect billions to be sold in a few years. A bit of research would show that this was an end goal of Zuckerberg and not something that will happen in year 1 or 2 of a product launch.
Just adding salt into the wound to discredit Oculus with this unrelated comment. Again, to suggest a troubled company.
So folks this is how mainstream media is reporting a Summer Sale for the Oculus Rift and if you Google other articles there's a lot of negative spin being applied to this news. The SKY article though is not very impartial reporting and reading into the sale with pure speculation as to why Oculus are raising awareness of its product. No mention that it's possible Oculus has reduced the production costs, rather Oculus is struggling to penetrate its product into the market. No mention of its competitors either who are also in the same boat but charging more money.
"Infamy, Infamy, they have got it in for me."
System Specs: RTX 2080 ti , i9 9900K CPU, 16 GB DDR 4 RAM, Win 10 64 Bit OS.