News just in. Oculus has lowered the regular price of the Rift+Touch bundle to $499 ($100 off the normal price). So this sends out a message, hurry up and buy now in the sale for $399 and if you miss the sale then...
Some people have already pointed out (and I agree) once the mindset is there for a deal at $399 it's hard to recover from that and some folks will simply hold out until the next sale or price drop. The perceived value is now set at $399 for some people. I think Oculus could have worked some magic with a wider range of tempting software bundles post the sale.
System Specs: RTX 2080 ti , i9 9900K CPU, 16 GB DDR 4 RAM, Win 10 64 Bit OS.