So I have seen a lot of discussion with regards to Santa Cruz and CV2 and wanted to offer a few of my own thoughts on the subject.
We now know that SC will be a premium untethered mobile experience with 6dof, this lends to my prediction that Oculus hardware offerings will look like something like this in the near future.
Mobile (will make use of Oculus Mobile app and store)
GO - 3dof - entry level (casual mobile gaming and media consumption)
SC - 6dof - premium (many Oculus rift ports I expect here, plus more intense VR experiences)
Desktop (will make use of Oculus Desktop App and store)
CV1 (rev2) .. - entry level, I expect Oculus to revise CV1 to make it even cheaper while implementing improved optics/screens and improved tracking with a clear upgrade path for CV2
CV2 .... premium, balls to the wall, bleeding edge consumer VR, 140fov (for enthusiasts, professionals etc)
For pricing, after some thought I have revised my pricing a bit, Oculus has learned a lot over the past two years, plus having a partner like Xiaomi with a wealth of manufacturing experience means we can see some aggressive pricing moving forward, Facebook/Oculus want to make money on software/data, not hardware.
Oculus GO $150-$199
Satna Cruz $299
Oculus CV1 $250-$299
Oculus CV2 $500-$600
Because both Desktop and Mobile are two completely different verticals they can compete with each other in pricing as they both fill certain needs and expectations.
Core i7-7700k @ 4.9 Ghz | 32 GB DDR4 Corsair Vengeance @ 3000Mhz | 2x 1TB Samsung Evo | 2x 4GB WD Black
ASUS MAXIMUS IX HERO | MSI AERO GTX 1080 OC @ 2000Mhz | Corsair Carbide Series 400C White (RGB FTW!)
Be kind to one another