Here is the quick version:
- Amazon is destroying all retailers with their market dominance.
- Amazon launched a VR/AR development tool for public consumption in 2017.
- Today, Amazon is working with a financial organization to bring the power of VR to the enterprise.
- Amazon views their niche within the realm of MobileVR (GearVR, Oculus GO, Google DayDream).
Now the long version:
Amazon's share of the US e-commerce market is absurd:
With this type of financial backing, Amazon could essentially take the VR/AR world by storm. And it seems as if they plan to do so very methodically by focusing on Corporate Enterprise -level experiences. From financial planning to employee training.
For those who don't know much about their Sumerian platform, here's a good read:
So who is Amazon working with? Currently, they have a joint-project effort with Fidelity Labs.
Amazon and Fidelity Labs believe that in the future, people may talk to financial advisors in virtual reality to learn about how their stock portfolios are doing.
The two companies debuted on Tuesday a virtual reality demonstration in which Fidelity Labs—the research lab of Fidelity Investments—created a digital financial advisor that people can interact with using a VR headset.
In the VR demonstration, people can talk to a virtual financial planner named Cora who can listen to their requests to see the stock performance of a particular company. From there, Cora will conjure the stock chart to appear on a wall in her virtual office like she’s showing off a financial graph on virtual projector.
One of the VR tidbits Schouela has learned trying out and building apps for headsets like the HTC Vive and Facebook’s Oculus Rift, is that some headsets are better suited for some tasks than others.
For instance, if a company wants to use VR as a training exercise for employees, it’s probably better to use VR headsets that are powered by smartphones—like the Samsung Gear VR or Google Daydream View
. In situations where a company is training large groups of people using VR, having each person strap on a mobile VR headset is less expensive and cumbersome.
“If you’re going to train a class of let’s say 50 people, you don’t want to set up like 50 HTC Vives
,” Schouela said.http://fortune.com/2018/05/15/amazon-fidelity-labs-virtual-reality/
If this is the future of Enterprise VR (not all VR, just that of the Corporate Enterprise), then not only is MobileVR finding its own specialized niche... but stand-alone headsets bridging the gap between MobileVR and PCVR will become so much more viable. Using Amazon's own words, it would make more economical and ergonomically sense to use something like Santa Cruz to train 50 people with something that requires 6DOF and Hand-Tracking. In this situation, the SC beats out the Rift (and any other PCVR setup) for the corporate enterprise.
Enterprise VR is one of my personal passions. I'm really looking forward to seeing this stuff evolve!