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Facebook feels the pressure from advertisers boycott

MradrMradr Posts: 4,151 Valuable Player
edited August 22 in Off-Topic
Today Facebook feeling the pressure from advertisers boycott having to release a public statment on the matter to threaten back the companies they should be working for and not against.

https://www.washingtonpost.com/technology/2020/07/03/facebook-advertiser-boycott-hate/

Facebook has spent the past few days in round-the-clock conversations with advertisers, trying to persuade them to come back to the platform with the promise of modest changes to address concerns that the social network profits from hate and outrage.
Facebook has been meeting and talking with advertisers “almost every minute of every day,” said a senior executive of a major ad agency who, like others for this story, spoke on the condition of anonymity because the company works closely with Facebook. Another ad industry executive who participated in meetings with Facebook said she came out disappointed.

https://www.marketwatch.com/story/zuckerberg-on-facebook-ad-boycott-all-these-advertisers-will-be-back-soon-enough-2020-07-01

Zuckerberg said the boycott is more of a PR issue than one that will hurt the social-media giant’s bottom line, according to a report Wednesday by The Information, which cited a transcript of remarks Zuckerberg gave at an employees-only virtual town hall Friday.
“By pulling ads, they save money and make a low-risk statement that results in positive publicity and marketing for their brands among constituents,” Gerard Francis Corbett, a communications strategy consultant based in Silicon Valley, told MarketWatch. “The Facebook boycott is a lower-risk way for CEOs to make a [political] statement.”

Yes this a tongue and cheek response:) 

Comments

  • wuzpwuzp Posts: 516
    Neo
    Mradr said:
    “By pulling ads, they save money and make a low-risk statement that results in positive publicity and marketing for their brands among constituents,” Gerard Francis Corbett, a communications strategy consultant based in Silicon Valley, told MarketWatch. “The Facebook boycott is a lower-risk way for CEOs to make a [political] statement.”
    Like snowflake parenting... "low-risk" in that by simply "scolding" the kids instead of whopping them, the kids don't call the police on you  :D
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