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The Future Of Virtual Reality Isn't Your Living Room - It's The Mall

kevinw729
Honored Visionary
A wave of public space virtual reality (otherwise known as location-based entertainment or LBE) is breaking, allowing everyone to experience new high-end home VR systems whose requirements puts them out of the reach of most consumers. Unique, large-scale experiences like free-roam VR, which can never be duplicated at home, will soon appear in malls and other retail destinations around the country.
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Full feature - https://www.forbes.com/sites/charliefink/2017/03/07/the-future-of-virtual-reality-isnt-your-living-room-its-the-mall/#510e19793f36
https://vrawards.aixr.org/ "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
42 REPLIES 42

Anonymous
Not applicable
I seen loads of street demos of the Rift in Thailand, Pattaya's Walking Street. Plus they have a VR Games Shop in Phuket, Patong. Yes these are both the World's best hot spots in adult entertainment and it over shadows VR to be honest. I prefer to do my gaming in private not in public.

kevinw729
Honored Visionary
Each to his own - interested about the Thailand culture for VR, especially planning a trip to meet some VR clients out there that claim the scene is undeveloped!
https://vrawards.aixr.org/ "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959

I was in Pattaya just before our VR revolution. I remember a lot of other entertainment related things from that visit.

RorschachPhoeni
Trustee
Problem is: Malls are dying.
Excuse my bad english. I speak to you through the google translator. 😛

Morgrum
Expert Trustee


I was in Pattaya just before our VR revolution. I remember a lot of other entertainment related things from that visit.



Oh and how many hopeful wives did you have to push away to escape Pattaya!
Man that was a fun place to visit.
WAAAGH!

Morgrum
Expert Trustee

MAC_MAN86 said:

THIS IS WHERE THE THREAD TITLE IS WRONG.
The future is now and we don't need to leave the Home. In the future there will be no Malls. Just a mail order from Amazon & Google & Ebay type sellers. They will provide a Virtual Mall to walk around in.


a03oizs3kvrh.png
WAAAGH!

kevinw729
Honored Visionary


Problem is: Malls are dying.



I always have problems with sweeping assumptions - I understand your premise @RorschachPhoenix - but it is sweeping. For example the Factory Mall (Outlet) business in the States is booming seeing year on year profits, while the traditional shopping Mall (covered) are seeing challenging conditions. A mixture of online shopping and new social draws on disposable time & income. All that said, there is a drive in the mall scene to aim at a more "Retail-tainment" stance and already a number of successful projects have been seen internationally that paints a slightly more upbeat future for the mall than your broad brush stroke. 

https://vrawards.aixr.org/ "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959

RedRizla
Honored Visionary
The future of Virtual Reality is in the home, it's just in it's infancy at the moment. If it reaches the Malls and does well that's great, but why does it's future have to be in the Malls and not in the home? Both options are good if they work. I used to like visiting arcades, but computer graphics improved so much on PC/Console that I didn't need to visit arcades anymore.  We have now reached a point where VR has become affordable to have in the home, so why not have it in the home? 


Techy111
MVP
MVP
Can we stop calling them Malls !!!! They are shopping centers  😛  
A PC with lots of gadgets inside and a thing to see in 3D that you put on your head.

kevinw729
Honored Visionary

RedRizla said:

The future of Virtual Reality is in the home, it's just in it's infancy at the moment. If it reaches the Malls and does well that's great, but why does it's future have to be in the Malls and not in the home? Both options are good if they work. I used to like visiting arcades, but computer graphics improved so much on PC/Console that I didn't need to visit arcades anymore.  We have now reached a point where VR has become affordable to have in the home, so why not have it in the home? 





Its the same perspective that the cinema industry deals with - most people want to see a film in a cinema, even VR has emulated the cinema experience for home. But the big money is recurring revenue from home sales beyond rental.

Not one is superior, they all have their own benefits, though IMAX, 4DX, 3D would be seen as better than inhome in many cases!
https://vrawards.aixr.org/ "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959