I was with Rift from the very beginning and the Zuckerberg's entry has raised my eyebrows for awhile BUT.. WHAT THE HELL are you doing now?? Not everybody is interested in social media.. again "NOT EVERYBODY IS INTERESTED IN SOCIAL MEDIA" DO you COPY????? Guys (facebook), many of us bought the rift for a particular reason "to continue enjoying things we love", however somehow Oculus home pushes the boundaries closer and closer.. Why do I get oculus "home screen" instead of the launched app? Why can't I switch to the app SIMPLY through the home menu? I don't care about all the sprinkles you hang onto the VR driver but why would you block me from non FB content...??? Yeah, I got your answer right here "we're not doing this deliberately" Well, you know what? FO STOP STAFFING YOUR BUSINESS INTO MY FACE !!!!! I was one of the people who paid £800 for the first CV headset so I would expect it to be "adware free". I do not care about "home" neither abut all the silly "collection of junk". I just need the driver to proceed quietly in the background. Is that too much to ask???