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Statistics section for Concepts apps

MindMyths
Honored Guest
Under the Statistics section it gives stats for:

Lifetime Units Sold
Lifetime Active Users
Lifetime Time Spent

Is there an explanation anywhere of what this actually means?

We are looking for finer grained data. Number of downloads, locations for downloads, user profiles, etc - typical user data, so that we can fine tune the demo. Is this possible?
thx
MindMyths
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