Oculus Events are now available for Gear VR apps.
Oculus Events highlight date-specific VR experiences in Gear VR Home and the Oculus Android app. Users can subscribe to upcoming VR events and receive a reminder before the event begins. Users can also see which events friends have subscribed to and join to create a social VR experience.
Read more about creating and integrating events: https://developer3.oculus.com/documentation/platform/latest/concepts/dg-events/