I think we need to break down the "account scores" that Facebook's teams might be evaluating in account holders before they consider action against accounts:
a- Previous Activities
Looking at if the account is regularly active, is the user in a high or low percentage of posters and do they follow promotions and adverts
[Total = ?]
b- Previous Behavior
Have they been banned or received moderator sanctions, have they been found pretending to be something they are not (or trustworthiness) , have they been accused of unsuitable behavior (or inauthentic) 
[Total = ?]
c- Community Standing
Are they in a net-worth group targeted by promotions, are they in a territory that is seen as advantageous to the service, do their activities draw other users interests
[Total = ?]
d- Access to Metrics
Has the user supplied full personal information, is there means to collect biometric behavior, are there means to collect their buying habits, preference and decision making metrics
[Total = ?]
e- Brand Loyalty [EDIT - added, thanks MJ]
Is the user an owner of supported products and services. has the user purchased products / services that were advertised to them (targeted), and has the user suggested to other to do the same
[Total = ?]
Obviously there will be some other tracking category's that are particular and secret to the organization but its fair to say these are the type of key account scores that will be harvested. This is particular to social apps like the new Horizon and also to monitoring activities in games.
It must be understood that removal of anonymity of the account holders is essential to achieve the needed levels of social interaction that Facebook has striven for - they feel that anonymity allows some of the most counter productive behavior on the service. To secure advertising and sponsor revenue anonymity is not allowed.
Based on your score - then there will be access to forums, and to social entertainment, your access to special offers and your ability to achieve full functionality from your experience. For the majority of us we come across this behavior when we use our smartphone, or use our internet browsers (even when we shop online) - now this will happen when we use our consumer VR platform.
For many it will come as a very painful surprise what this will mean for the VR community.
EDIT - I changed this a little so we can all play a game, assign each value one point and evaluate your score based on you perceived value - and share what you think your score would be?
Who cares? Seriously. They'll use this data to try and advertise to me and it will have the same effect it did on SOE when the Planetside subscriber base started to dwindle, so they brought in advertisers in an attempt to bring in revenue. The result was a bunch of stupid ads in parts of the game where it wasn't supposed to break immersion too much. I'm guessing that facebook wants to target advertise to us, but I subconciously block all ads automatically because I've been using WWW since the days of Mosaic when it was the only browser. I lived through the pop ups that were so bad. I've been bombarded with advertisments so much I don't pay attention to them at all for the most part, and I'm willing to put money on the fact that many people do this as well.As far as I'm concerned, Facebook is an over glorified modern day BBS. I'd prefer to see the advertisments in the form of product placement but that's not flashy enough. My only concern with using facebook with oculus is how they treat the oculus side of an account that has software that you spent money on, in the event of an account ban.If there is confirmation that a ban on facebook would brick your HMD and all your software I will never purchase an oculus product again. The parent company is IMHO a BBS which really is a series of SIGS (Special interest groups). The parent company is extremely liberal in its beliefs. I'm sure they'd silence those with opposing views, god forbid you have conservative view points that you share on their "SIGS" and then you get banned for having the "wrong" opinion, now all your games are blocked and your hardware bricked. THAT is the only thing I'd be concerned about with this.
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Pixie40 said:I'd like to think this is how any adverts in Horizon will be done. I'd like to, but I suspect it'll be a bit more egregious then that. But I don't think we have to worry about unclosable paid ad windows popping up in Star Trek: Bridge Crew or our other games. Maybe commercials on before a Venue event or before a movie in Big Screen, but I that's probably the extent of that. I could see them having banner ads for things other then VR apps on your Home screen though.