I just got a response from support and this is what they sent me today.
Your order has yet to be shipped, but there are no holds on your order, and there don't seem to be any issues. Please note that due to increased demand globally because of the Summer of Rift sale, we’re experiencing longer-than-normal shipping timelines.
You will be charged when your order is ready to ship. When it does, you'll receive an email containing the shipping infCAPBuck said:
I placed my order on the Oculus Rift web site on July 14th 2017 and my order status still says Order. Is there a delay in shipping?
CAPBuck you placed your order on the 14 and it was shipped on the 18th. 4 days later. I placed my order on the 12 and it still has not been shipped. 14 days later. I get the same excuse that they have had a sale yet some people are getting there order shipped out earlier than others. When you place the order it says it will be shipped out in 2 days. I think I was also ripped off as it said a sale price of $399 however I am paying $499. Hmmm