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Oculus VR - marketing and advertising to the new generation?

kevinw729
Honored Visionary
We have bounced back and forth on this forums the issues of Oculus' marketing abilities - after removing their previous exponent, then hiring a new exec we have waited to see the plan. It all had to start after Quest launch and we get to see the first of it (image) - what are your feelings?


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https://vrawards.aixr.org/ "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959
28 REPLIES 28

Shadowmask72
Honored Visionary
She's knockout!


System Specs: MSI NVIDIA RTX 4090 , i5 13700K CPU, 32GB DDR 4 RAM, Win 11 64 Bit OS.

kevinw729
Honored Visionary
I think we can see the style they were going for:

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https://vrawards.aixr.org/ "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959

Shadowmask72
Honored Visionary
On a more serious note. Well where does one start. In reality she probably couldn't KO that ripped dude, so the title is correct but it plays heavily on sexism and tropes. It also suggests women can dominate men in VR but not in the real world which is a contentious angle to tease. I think women's libbers would be quite mad at the suggestion no matter how playful it appears.  It also says, Oculus Quest isn't just about boys with their toys. Women can partake in the same activities men like as well and...be successful at it looking at the poor dude KO'd on the canvas.  
 
If I was to go a little deeper into the warped rabbit hole of my sensibilities then I would suggest the image aims for a deliberate gender neutral stance. She's well covered aside from that exposed midriff, and her stance removes any femininity. This isn't a sex sells marketing image otherwise she'd have big boobs and be wearing a revealing outfit. The aim then to appeal beyond the male demographic. 

Do I like this ad...NO. It's pretty boring, too obvious with its playful dig at sexism and just not a very good advert.

EDIT: On a less serious note. 

They should have shown A side-by-side pic. On one side, an old lady wearing the Quest in a seductive pose. On the other an avatar in VR Chat looking young, spritely, pert and very sexy with the tag line "Defy Gravity"...Oculus Quest.









System Specs: MSI NVIDIA RTX 4090 , i5 13700K CPU, 32GB DDR 4 RAM, Win 11 64 Bit OS.

Luciferous
Consultant
Yes but you could say why assume the intent was about man versus woman and not just about beating a professional boxer. 

Is this just one picture or have they released lots with men and women. IE is there a male version.


kevinw729
Honored Visionary


On a more serious note. Well where does one start. In reality she probably couldn't KO that ripped dude, so the title is correct but it plays heavily on sexism and tropes. It also suggests women can dominate men in VR but not in the real world which is a contentious angle to tease. I think women's libbers would be quite mad at the suggestion no matter how playful it appears.  It also says, Oculus Quest isn't just about boys with their toys. Women can partake in the same activities men like as well and...be successful at it looking at the poor dude KO'd on the canvas.  
 
If I was to go a little deeper into the warped rabbit hole of my sensibilities then I would suggest the image aims for a deliberate gender neutral stance. She's well covered aside from that exposed midriff, and her stance removes any femininity. This isn't a sex sells marketing image otherwise she'd have big boobs and be wearing a revealing outfit. The aim then to appeal beyond the male demographic. 

Do I like this ad...NO. It's pretty boring, too obvious with its playful dig at sexism and just not a very good advert.
......

Thanks for this @Shadowmask72 - it was the level of discussion I had hoped to engender. 

I have to agree - the design and structure has been created by a executive pool new to the technology and finding it hard to move beyond "talking point" imagery, rather than descriptive and compelling narrative (encourage to find out more). Along with the issues they will run into on the Darth Vader poster (false advertising) there is the issue that they have fallen into the "preaching to the choir" approach for a third time now with a Oculus VR product release. Maybe its time for some innovation rather than emulation to try and sell this product. A page out of the Sony book may have been a good idea - Quest is going to sell well, but is it going to sell Oculus Go number or GearVR numbers with this kind of advertising? 

https://vrawards.aixr.org/ "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959

FlakMagnet
Adventurer
They spelled Quest with a 'q' instead of a 'Q'.

KlodsBrik
Expert Trustee
Yes they did ?

Be good, die great !

Shadowmask72
Honored Visionary
The problem is as Kevin suggests, the ad seems to target those in the know. That's those who have tried Google cardboard, Gear VR, GO, Rift etc. Anyone else is not going to get much from that image. What is it selling here? However, if they had something like (and Team Oculus would have to do some deal with Google here) Google Earth with the tagline The World is Yours With Oculus quest.  Quest Takes You Anywhere or GO Anywhere with Quest or something along those lines then people might be able to relate better.


System Specs: MSI NVIDIA RTX 4090 , i5 13700K CPU, 32GB DDR 4 RAM, Win 11 64 Bit OS.

Luciferous
Consultant
Did you see the Minecraft earth video, now that's cool advertising.
Like the way the view is indicated as from the phone screen.

https://www.youtube.com/watch?v=AQEizp-VrVU