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Oculus brand being retired in early 2022, replaced with Meta

kojack
Volunteer Moderator
Volunteer Moderator

https://www.facebook.com/boz/posts/well-the-cats-officially-out-of-the-bag-our-company-is-now-meta-t...

 

As part of Facebook's rebranding to Meta, they are going to move all of their products under the Meta brand.

As part of this, the Oculus brand will be discontinued early next year. We'll have the Meta Quest and Meta Quest App.

 

Meta Horizon will also be the new branding for all first party social experiences. Horizon Home, Horizon Venues, Horizon Friends, and Horizon Profile.

 

I guess we should be glad it lasted as long as it did.

 

On the plus side, Andrew Bosworth says: "we’re working on new ways to log into Quest that won’t require a Facebook account, landing sometime next year. This is one of our highest priority areas of work internally."

Ok, the cynic in me is thinking "Yep, it won't need a facebook account anymore, it will be a Meta account!" 🙂

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97 REPLIES 97

Totally agree that this has been a process in the background for some time - would suggest that back in May the move to a new branding was speculated. We may also not need to update the forum, as there has been talk of using Horizon.

The enormity of this process can not be under estimated, with not just the impact on Oculus, but also the Reality Labs and the new MR division. An educated guess is that the work wont be complete till the beginning of 2022.

I would not expect to see the new headsets this year - unless progress accelerates in the supply chain situation. Also the need to establish stable Quest 2 sales is essential. It was amazing to see the reversal on the mandatory login - though that last outage, and community backlash, has played its part (well done to all that forced this decision).

Finally, there are some history lessons that the ex-Facebook brand should consider with their new name, and what happened to the 2014 company that once used that same branding.

kevinw729_1-1635512011772.png

 

https://vrawards.aixr.org/ "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959

Dear @kevinw729 
Agreed, supply is a concern, especially on the semiconductor end. A problem affecting several industries worldwide, and won't end on this or the next year.
Brand migration is never simple, and is likely to have ripple effects. It might, in the long run, even create a "nostalgia" sub segment with discontinued brands enthusiasts. 
All that aside, the login issue, certainly has been directed in part by community pressure, but I do not believe that by force majore. The way I read it, and even better IMHO, is that the company is willing to consider consumers and developers as a collaborator and providing them with a voice. That stance is always beneficial and is if sticks as a de facto corporate culture, could lead to greater things.
But we must not kid ourselves. The company is about profit. Not good or bad, it juts is. Survival mode. The issue is how it goes about getting it. Right now it sees profit in the (very) long term, so it sacrifices short terms gains to build and secure the market (shakeout). 
There will come a time when this will likely end, so we (consumers, developers etc) must too make the best of it now.
Grow and learn as much as we can, milk this to the max. And contribute "with" Meta so we all get the best of both world, while the gettin' is good.

Cheers!

DaftnDirect
Volunteer Moderator
Volunteer Moderator

mmm, I think I'll go along with on this one.

If nothing else it means we would be pleasantly surprised if it did end up arriving sooner. I can understand why some people are pessimistic... it can make you feel better in the long run.

Intel 5820K OC@4Ghz, Titan X (Maxwell), 32GB Corsair Vengeance DDR4, ASRock X99 Taichi, Samsung 500Gb 960 Evo M.2, Corsair H100i v2 Cooler, Inateck KTU3FR-4P USB 3 card, Windows 10 Pro v21H1 (19043.1348)

Yeah, the forum will change name for sure. Probably the easiest transition of any of the rebranding.

Luckily the volunteer mods don't have to worry about business cards or headed paper!

Intel 5820K OC@4Ghz, Titan X (Maxwell), 32GB Corsair Vengeance DDR4, ASRock X99 Taichi, Samsung 500Gb 960 Evo M.2, Corsair H100i v2 Cooler, Inateck KTU3FR-4P USB 3 card, Windows 10 Pro v21H1 (19043.1348)

Lucky to live in a paperless world, eh? 😁

DaftnDirect
Volunteer Moderator
Volunteer Moderator

We're lucky if we get a T-shirt or sticker for our troubles... I'm not dropping any hints.

 

(yes I am)

Intel 5820K OC@4Ghz, Titan X (Maxwell), 32GB Corsair Vengeance DDR4, ASRock X99 Taichi, Samsung 500Gb 960 Evo M.2, Corsair H100i v2 Cooler, Inateck KTU3FR-4P USB 3 card, Windows 10 Pro v21H1 (19043.1348)

Thank you for those cogent observations.
I agree with your overview. I think Meta sees the need for a VR community support, and have trimmed the height of the hedge round their walled garden. I was always appreciative of JohnC holding the managements feet to the fire on ensuring the Oculus Go was open source - it looked like that was going to get kicked into the long grass at one point. 

For those that can not plough through the video, here is a nice little overview of what Connect'21 threw up:
https://dadenblog.blogspot.com/2021/10/facebook-aka-meta-connect2021.html

https://vrawards.aixr.org/ "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959

kevinw729
Level 15

Thought would share this from our forum feed:

https://www.kitguru.net/gaming/mustafa-mahmoud/you-will-no-longer-need-to-sign-in-to-quest-using-a-f...

 

Its a great little bit of commentary at the end that confirmed that the move to a non mandatory login was based on the "feedback"!! from the community. 

As the article states, this marks a more positive move, linked to changes with the Oculus for Business structure (recently seeing some exec departures).

All these changes grouped together reflect a re-positioning, along with the Meta retirement of the VR brand.

That just leaves now we face the drip feed for the new high-end PC VR preposition, and the questions on how much of this is reaction to feedback, or attempting to stay relevant against the competition picking their Hybrid path?

https://vrawards.aixr.org/ "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" https://www.amazon.co.uk/Out-Home-Immersive-Entertainment-Frontier/dp/1472426959

DaftnDirect
Volunteer Moderator
Volunteer Moderator

Or it could just be exactly what they said.

The Cambria will be a line of headsets that incorporate the new tech so that creators can create for it, prior to that tech being introduced to the lower priced consumer Quest line.

 

Enthusiasts may want these headsets but that doesn't seem to be the main purpose. I'm sure relevance isn't an issue.

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Oculus_RyanS
Oculus Community Manager
Oculus Community Manager

Lots of big announcements yesterday, and there some changes coming as you've already gathered. In Boz's post that @kojack linked, he talks about some of the future name changes and a general idea on timing leading up to early next year. 

 

I don't have any spoilers I can add on top of his post right now, but I'm excited be here for the journey.

 

P.S. guess I should start considering new names....