The "oculus poisoned product " is Mars exploration title developed with NASA which is using lowest common denominator - XBOX 360 controller
If you really think bad press doesn't matter, then you don't have very much experience with bad press.
Bad press might have mattered thirty years ago. It doesn't matter now, when today's story is forgotten as soon as something new comes along.
Unless the target takes advantage of it, and makes it a free marketing campaign. Which seems to be the in thing these days.
Most consumers won't buy a Rift until they find them in retail stores, and will be completely oblivious to any complaints about preorders. Nor will many of those saying 'I'll never buy from Oculus again!' refuse to buy CV2 if it's the best headset of the next generation.
No I doubt it.
Unless the Vive takes off, a botched launch like this may have killed the format before it started.
I imagine most of the per-now orders are VR enthusiasts like all of us (DK1/DK2 users) .