That's $169 usd for the 32gb edition, while the 64gb is $219. Price seems to be consistent between oculus.com, Amazon, and BestBuy
Most likely a temporary sale, so if you have friends who might be interested in one (or if you've been thinking of getting one to supplement your current VR systems) now's the time!
Update: Well, that didn't last long.. already it's back to its original price, although Amazon and Best Buy are offering $30 gift cards with purchase. (Can't tell if there's any incentive to buying directly from Oculus, at the moment)
It's more than a little strange to see a sale end after only a day or so, especially since the sale started without warning. Strange, indeed.
It's hard being the voice of reason when you're surrounded by unreasonable people.