Although I am logging in from Finland, I had selected the display language to be in English on the Oculus website (that has the language selection on the footer of the webpage). Despite that selection, around half the content is in Finnish anyway. I've had to cut-n-paste into a translation website to use the page.
It appears that someone has decided that localizing the displayed language on the webpage based on the IP address would be good enough. Such a rookie developer mistake is understandable for a small startup but for a subsidiary of facebook, it's disturbing and frustrating. Makes one wonder what other sort of incompetencies are slipping through that are more worrisome.